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    Up to 50% off dresses, knitwear, coats and more — elegant womenswear for less.

    317 products
    -50% OFF
    Women's Cable Knit Quarter-Zip Jumper | Half-Zip Knitted Pullover
    £36.95 £73.95 Save £37.00
    -50% OFF
    Women's Chunky Cable Knit Jumper | Mock Neck Winter Jumper with Puff Sleeves
    £49.95 £99.95 Save £50.00
    -50% OFF
    Women's Fair Isle Jumper | Nordic Knit Mock Neck Winter Jumper
    £31.95 £63.95 Save £32.00
    -50% OFF
    Christmas Fleece Blanket | Gift-Wrapped Festive Throw, 3 Sizes
    from £31.95 £63.95 Save £32.00
    -50% OFF
    Fleece Throw Blanket | Soft Sofa & Bed Blanket, 6 Sizes, 7 Colours
    from £20.95 £41.95 Save £21.00
    -50% OFF
    Faux Fur Throw Blanket | Fluffy Bubble Fleece Sofa Throw, 100 x 160 cm
    £35.95 £71.95 Save £36.00
    -50% OFF
    Ribbed Fleece Blanket | Plush Sofa Throw & Bed Blanket, 4 Sizes
    from £44.95 £89.95 Save £45.00
    -50% OFF
    Christmas Fleece Blanket | Festive Snowman & Reindeer Throw, 150 x 200 cm
    £42.95 £85.95 Save £43.00
    -56% OFF
    Women's Sheer Feather Trim Robe | Long Mesh Dressing Gown for Bridal & Boudoir
    £34.95 £79.95 Save £45.00
    -50% OFF
    Women's Satin Pyjama Set with Dressing Gown | 3-Piece Lace-Trim Cami, Shorts & Robe
    £39.95 £79.95 Save £40.00
    -50% OFF
    Women's Long Satin Kimono Robe | Peacock Print Dressing Gown with Tie Belt
    £42.95 £85.95 Save £43.00
    -50% OFF
    Women's Long Hooded Dressing Gown | Plush Fleece Robe with Sherpa Trim
    £50.95 £101.95 Save £51.00
    -50% OFF
    Women's Muslin Dressing Gown | Lightweight Cotton Double Gauze Robe
    £42.95 £85.95 Save £43.00
    -50% OFF
    Women's Silk Eye Mask | 100% Mulberry Silk Sleep Mask with Ruffle Trim
    £15.95 £31.95 Save £16.00
    -50% OFF
    Women's Waffle Loungewear Set | 3-Piece Dressing Gown, Cami & Wide-Leg Trousers
    £39.95 £79.95 Save £40.00
    -50% OFF
    Women's 100% Cotton Pyjama Shorts Set | Piped Oversized Shirt & High-Waist Shorts
    £31.95 £63.95 Save £32.00
    -50% OFF
    Women's Cotton Cami & Shorts Pyjama Set | Lightweight Gauze Summer Loungewear
    £31.95 £63.95 Save £32.00
    -50% OFF
    Women's Apricot Cotton Nightdress | Long-Sleeve Maxi Nightie with Belt & Pockets
    £31.95 £63.95 Save £32.00
    -50% OFF
    Women's Light Blue Gingham House Dress | 100% Cotton Puff-Sleeve Lounge Dress
    £28.95 £57.95 Save £29.00
    -50% OFF
    Women's Zip-Up Dressing Gown | Long Fleece Housecoat with Zip, M–3XL
    £39.95 £79.95 Save £40.00
    -50% OFF
    Women's Floral Cotton Kimono Robe | Lightweight Double Gauze Dressing Gown
    £39.95 £79.95 Save £40.00
    -50% OFF
    Women's Wearable Blanket Shawl | Button-Neck Fleece Wrap, Festive Print
    £31.95 £63.95 Save £32.00
    -50% OFF
    Women's Long Fluffy Cardigan | Maxi Longline Open-Front Knit
    £39.95 £79.95 Save £40.00
    -50% OFF
    Women's V-Neck Cardigan | Button-Up Chunky Rib Knit Cardigan
    £39.95 £79.95 Save £40.00
    -50% OFF
    Women's Long Belted Wrap Coat | Classic Longline Winter Coat with Wide Lapels
    £54.95 £109.95 Save £55.00
    -50% OFF
    Women's Brown Check Jacket | Cropped Funnel Neck Autumn Jacket
    £54.95 £109.95 Save £55.00
    -50% OFF
    Women's Navy Cable Knit Jumper | V-Neck Cricket Jumper with Stripe Trim
    £21.95 £43.95 Save £22.00
    -50% OFF
    Women's 100% Cotton Loungewear Set | 3-Piece Robe, Bralette & Shorts
    £49.95 £99.95 Save £50.00
    -50% OFF
    Women's Christmas Dressing Gown | Long Plush Fleece Robe with Shawl Collar & Pockets
    £42.95 £85.95 Save £43.00
    -50% OFF
    Women's Fringed Shawl Wrap | Soft Fleece Tassel Poncho, One Size
    £39.95 £79.95 Save £40.00
    -50% OFF
    Women's Knitted Lounge Set | Short Sleeve Top & Wide-Leg Trousers Co-Ord
    £35.95 £71.95 Save £36.00
    -50% OFF
    Women's Grey Kimono Robe & Maxi Skirt Set | 2-Piece Lounge Co-Ord
    £46.95 £93.95 Save £47.00
    -50% OFF
    Silk Pillowcase Set of 2 | 100% Mulberry Silk, 19 Momme, for Hair & Skin
    £69.95 £139.95 Save £70.00
    -50% OFF
    Mulberry Silk Pillowcase | 22 Momme, for Hair & Skin
    £46.95 £93.95 Save £47.00
    -50% OFF
    Women's Christmas Slippers | Fluffy Novelty Mule Slippers, Non-Slip Sole
    £21.95 £43.95 Save £22.00
    -50% OFF
    Women's Christmas Socks | Cable Knit Bed Socks with Embroidered Festive Designs
    £15.95 £31.95 Save £16.00
    -50% OFF
    Women's Long Waffle Dressing Gown | Lightweight Waffle Kimono Robe, Sand
    £76.95 £153.95 Save £77.00
    -50% OFF
    Women's Long Satin Dressing Gown | Olive Shawl-Collar Robe with Piping & Pockets
    £56.95 £113.95 Save £57.00
    -50% OFF
    Women's Bed Socks | Soft Fluffy Ribbed Socks, Mink
    £10.95 £21.95 Save £11.00
    -50% OFF
    Women's Christmas Jumper | Burgundy Gingerbread Fair Isle Knit Pullover
    £23.95 £47.95 Save £24.00

    Excellent

    Based on 14,632 reviews
    Trustpilot

    This dress made me feel 10 years younger

    I wore this to my daughter's wedding and received so many compliments. The fabric is luxurious and the fit is perfect for my figure.

    Verified Buyer: Patricia H. — Edinburgh

    Finally, elegant clothes for grown women

    So refreshing to find a brand that understands style doesn't stop at 40. The cut is flattering and the quality is outstanding.

    Verified Buyer: Margaret L. — Bath

    The quality is simply outstanding

    I've bought three dresses now and every single one has been beautifully made.

    Verified Buyer: Caroline B. — York

    Wore it to a garden party — perfect

    Got stopped three times and asked where my dress was from. Elegant, comfortable and held its shape all day.

    Verified Buyer: Susan T. — Guildford

    Feels as good as it looks

    The fabric is so soft against the skin. I wore it for a full day out and felt comfortable and stylish the entire time.

    Verified Buyer: Diane W. — Chester

    My go-to for special occasions

    I always turn to Vivy London when I need something special. Never been disappointed.

    Verified Buyer: Rosemary C. — Bristol

    Flattering on a size 14 figure

    I was nervous ordering online but the fit is incredible. It skims in all the right places.

    Verified Buyer: Janet F. — Leeds

    Arrived quickly and beautifully packaged

    The dress arrived within two days, wrapped beautifully. It felt like a real treat.

    Verified Buyer: Alison P. — Cambridge

    Sophisticated without being stuffy

    Exactly what I was looking for — grown-up, elegant, but still modern.

    Verified Buyer: Helen R. — Oxford

    I'm 58 and I feel fabulous

    Age is just a number and this dress proves it. I feel confident, stylish and completely myself.

    Verified Buyer: Vivienne K. — Winchester

    True to size and beautifully cut

    Ordered my usual size and it fit perfectly first time. The cut moves beautifully when you walk.

    Verified Buyer: Frances N. — Harrogate

    Worth every penny

    I hesitated at the price but this dress is worth every single penny. Far superior to anything on the high street.

    Verified Buyer: Judith A. — Cheltenham

    Stunning for a black tie event

    I wore this to a charity gala and felt like the most elegant woman in the room.

    Verified Buyer: Elizabeth M. — Surrey

    Comfortable enough to wear all day

    I wore this from morning through to dinner and never once felt uncomfortable.

    Verified Buyer: Barbara S. — Norwich

    My daughter wants one too!

    My daughter saw me in this dress and immediately asked where it was from. Best compliment I could ask for.

    Verified Buyer: Pauline G. — Salisbury

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