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    Dresses, knitwear, coats and everyday essentials — elegant British womenswear for every season.

    677 products
    -34% OFF
    Women's Pointelle Pyjama Set | Floral Knitted Top & Shorts, Cream
    £42.95 £65.95 Save £23.00
    -27% OFF
    Women's Striped Pyjama Set | Printed Button-Down Top & Shorts, 3 Prints
    £44.95 £61.95 Save £17.00
    -28% OFF
    Women's Satin Halloween Pyjama Set | Black Ghost Print Short Pyjamas
    £49.95 £70.00 Save £20.05
    -50% OFF
    Women's Textured Winter Jacket | Structured Button-Front Jacket with Stand Collar, 6 Colours
    £40.95 £81.95 Save £41.00
    -50% OFF
    Women's Check Patchwork Jacket | Single-Breasted Wool-Blend Jacket with Notch Lapel
    £45.95 £91.95 Save £46.00
    -25% OFF
    Women's Check Shacket | Wool Blend Button Front Overshirt with Flap Pockets, 8 Colours, UK 10–20
    £44.95 £59.95 Save £15.00
    -50% OFF
    Women's Scarf Jacket | Oversized Blanket Coat with Fringed Shawl Collar, UK 8–24
    £31.95 £63.95 Save £32.00
    -41% OFF
    Women's Heart Jumper | Chunky Knit Turtleneck Jumper, Cream or Pink
    £34.95 £59.95 Save £25.00
    -33% OFF
    Women's Sheep Jumper | Chunky Knit Round Neck Novelty Jumper, UK 10–24
    £39.95 £59.95 Save £20.00
    -50% OFF
    Women's 3-Piece Cotton Pyjama Set | 100% Cotton Top, Cami & Trousers with Ruffle Trim
    £39.95 £79.95 Save £40.00
    -38% OFF
    Women's Polka Dot Pyjama Set | Cotton Button-Down Top & Trousers, 4 Colours
    £42.95 £69.95 Save £27.00
    -53% OFF
    Women's Argyle Jumper | Oversized Diamond Knit Crew Neck Jumper
    £39.95 £85.95 Save £46.00
    -44% OFF
    Women's Quilted Jacket with Faux Fur Collar | Padded Short Winter Coat, 4 Colours
    £49.95 £89.95 Save £40.00
    -35% OFF
    Women's Teddy Fleece Half-Zip | Oversized Borg Sweatshirt with Stand Collar, 8 Colours
    £44.95 £69.95 Save £25.00
    -62% OFF
    Women's Wool Shawl Cardigan | 100% Wool Tassel Cape Wrap, One Size
    from £49.95 £131.95 Save £82.00
    -50% OFF
    Women's Fleece-Lined Slip-On Shoes | Quilted Warm Winter Shoes with Cushioned Sole, UK 2–9
    £32.95 £65.95 Save £33.00
    -50% OFF
    Women's Fleece-Lined Trainers | Retro Lace-Up Winter Trainers with Plush Lining, UK 2–9
    £36.95 £73.95 Save £37.00
    -50% OFF
    Women's Cloche Hat and Scarf | Soft Knitted Winter Hat with Flower Detail, 6 Colours
    £39.95 £79.95 Save £40.00
    -50% OFF
    Women's Cable Knit Cardigan – Vivy London
    Women's Cable Knit Cardigan – Vivy London
    Women's Cable Knit Cardigan | V Neck Bow Detail Flared Cuff Cardigan, 3 Colours
    £31.95 £63.95 Save £32.00
    -43% OFF
    Women's Ruched Mini Dress – Vivy London
    Women's Ruched Mini Dress – Vivy London
    Women's Ruched Mini Dress | Boat Neck Long Sleeve Bodycon Party Dress
    £44.95 £79.95 Save £35.00
    -50% OFF
    Women's Ribbed Knit Mini Dress – Vivy London
    Women's Ribbed Knit Mini Dress – Vivy London
    Women's Ribbed Knit Mini Dress | Mock Neck Bell Sleeve Jumper Dress, 4 Colours
    £40.95 £81.95 Save £41.00
    -50% OFF
    Women's Knitted Two Piece Set – Vivy London
    Women's Knitted Two Piece Set – Vivy London
    Women's Knitted Two Piece Set | Polo Collar Top & Wide Leg Trousers Co-ord
    £91.95 £183.95 Save £92.00
    -50% OFF
    Women's Loungewear Set – Vivy London
    Women's Loungewear Set – Vivy London
    Women's Loungewear Set | Half Zip Top & Wide Leg Joggers Co-ord, 6 Colours
    £62.95 £125.95 Save £63.00
    -50% OFF
    Women's Ribbed Knit Mini Dress – Vivy London
    Women's Ribbed Knit Mini Dress – Vivy London
    Women's Ribbed Knit Mini Dress | Crew Neck Long Sleeve Flared Jumper Dress
    £88.95 £177.95 Save £89.00
    -50% OFF
    Women's Knee High Boots – Vivy London
    Women's Knee High Boots – Vivy London
    Women's Knee High Boots | Polka Dot Chunky Lug Sole Buckle Boots, UK 3–8.5
    £64.95 £129.95 Save £65.00
    -50% OFF
    Women's One Shoulder Satin Maxi Dress – Vivy London
    Women's One Shoulder Satin Maxi Dress – Vivy London
    Women's One Shoulder Satin Maxi Dress | Ruched Wedding Guest Dress, 6 Colours
    £66.95 £133.95 Save £67.00
    -50% OFF
    Women's Knee High Boots – Vivy London
    Women's Knee High Boots – Vivy London
    Women's Knee High Boots | Faux Suede Slouchy Pointed Toe Block Heel Boots
    £54.95 £109.95 Save £55.00
    -50% OFF
    Women's Bucket Hat – Vivy London
    Women's Bucket Hat – Vivy London
    Women's Bucket Hat | Wide Brim Fluffy Plush Winter Hat, 5 Colours
    £28.95 £57.95 Save £29.00
    -50% OFF
    Women's Fluffy Knit Beanie Hat – Vivy London
    Women's Fluffy Knit Beanie Hat – Vivy London
    Women's Fluffy Knit Beanie Hat | Ribbed Foldover Cuff Winter Hat, 8 Colours
    £33.95 £67.95 Save £34.00
    -50% OFF
    Women's Ribbed Knit Two Piece Set – Vivy London
    Women's Ribbed Knit Two Piece Set – Vivy London
    Women's Ribbed Knit Two Piece Set | V Neck Top & Wide Leg Trousers, 7 Colours
    £69.95 £139.95 Save £70.00
    -50% OFF
    Women's Ruched Two Piece Set – Vivy London
    Women's Ruched Two Piece Set – Vivy London
    Women's Ruched Two Piece Set | Boat Neck Top & Wide Leg Trousers, UK 10–18
    £54.95 £109.95 Save £55.00
    -50% OFF
    Women's Paisley Zip Up Cardigan – Vivy London
    Women's Paisley Zip Up Cardigan – Vivy London
    Women's Paisley Zip Up Cardigan | Oversized Collared Knit Cardigan, 6 Colours
    £105.95 £211.95 Save £106.00
    -50% OFF
    Women's Velour Tracksuit Set – Vivy London
    Women's Velour Tracksuit Set – Vivy London
    Women's Velour Tracksuit Set | Zip Jacket & Wide Leg Trousers Co-ord
    £57.95 £115.95 Save £58.00
    -50% OFF
    Women's Ribbed Wide Leg Trousers – Vivy London
    Women's Ribbed Wide Leg Trousers – Vivy London
    Women's Ribbed Wide Leg Trousers | Drawstring Waist Trousers with Pockets
    £43.95 £87.95 Save £44.00
    -50% OFF
    Women's Striped Two Piece Set – Vivy London
    Women's Striped Two Piece Set – Vivy London
    Women's Striped Two Piece Set | Button Front Top & Wide Leg Trousers Co-ord
    £69.95 £139.95 Save £70.00
    -50% OFF
    Women's Knitted Two Piece Set – Vivy London
    Women's Knitted Two Piece Set – Vivy London
    Women's Knitted Two Piece Set | Oversized Turtleneck Jumper & Trousers Co-ord
    £103.95 £207.95 Save £104.00
    -50% OFF
    Women's Ribbed Two Piece Set – Vivy London
    Women's Ribbed Two Piece Set – Vivy London
    Women's Ribbed Two Piece Set | Long Sleeve Crop Top & Trousers Co-ord
    £56.95 £113.95 Save £57.00
    -50% OFF
    Women's Ribbed Knit Two Piece Set – Vivy London
    Women's Ribbed Knit Two Piece Set – Vivy London
    Women's Ribbed Knit Two Piece Set | Button Front Top & Trousers Co-ord, 4 Colours
    £94.95 £189.95 Save £95.00
    -50% OFF
    Women's Ribbed Knit Two Piece Set – Vivy London
    Women's Ribbed Knit Two Piece Set – Vivy London
    Women's Ribbed Knit Two Piece Set | Wide Leg Trousers & Button Top Co-ord
    £120.95 £241.95 Save £121.00
    -50% OFF
    Women's Sequin Fringe Mini Dress – Vivy London
    Women's Sequin Fringe Mini Dress – Vivy London
    Women's Sequin Fringe Mini Dress | Plunge Halter Neck Beaded Party Dress
    £43.95 £87.95 Save £44.00

    Excellent

    Based on 14,632 reviews
    Trustpilot

    This dress made me feel 10 years younger

    I wore this to my daughter's wedding and received so many compliments. The fabric is luxurious and the fit is perfect for my figure.

    Verified Buyer: Patricia H. — Edinburgh

    Finally, elegant clothes for grown women

    So refreshing to find a brand that understands style doesn't stop at 40. The cut is flattering and the quality is outstanding.

    Verified Buyer: Margaret L. — Bath

    The quality is simply outstanding

    I've bought three dresses now and every single one has been beautifully made.

    Verified Buyer: Caroline B. — York

    Wore it to a garden party — perfect

    Got stopped three times and asked where my dress was from. Elegant, comfortable and held its shape all day.

    Verified Buyer: Susan T. — Guildford

    Feels as good as it looks

    The fabric is so soft against the skin. I wore it for a full day out and felt comfortable and stylish the entire time.

    Verified Buyer: Diane W. — Chester

    My go-to for special occasions

    I always turn to Vivy London when I need something special. Never been disappointed.

    Verified Buyer: Rosemary C. — Bristol

    Flattering on a size 14 figure

    I was nervous ordering online but the fit is incredible. It skims in all the right places.

    Verified Buyer: Janet F. — Leeds

    Arrived quickly and beautifully packaged

    The dress arrived within two days, wrapped beautifully. It felt like a real treat.

    Verified Buyer: Alison P. — Cambridge

    Sophisticated without being stuffy

    Exactly what I was looking for — grown-up, elegant, but still modern.

    Verified Buyer: Helen R. — Oxford

    I'm 58 and I feel fabulous

    Age is just a number and this dress proves it. I feel confident, stylish and completely myself.

    Verified Buyer: Vivienne K. — Winchester

    True to size and beautifully cut

    Ordered my usual size and it fit perfectly first time. The cut moves beautifully when you walk.

    Verified Buyer: Frances N. — Harrogate

    Worth every penny

    I hesitated at the price but this dress is worth every single penny. Far superior to anything on the high street.

    Verified Buyer: Judith A. — Cheltenham

    Stunning for a black tie event

    I wore this to a charity gala and felt like the most elegant woman in the room.

    Verified Buyer: Elizabeth M. — Surrey

    Comfortable enough to wear all day

    I wore this from morning through to dinner and never once felt uncomfortable.

    Verified Buyer: Barbara S. — Norwich

    My daughter wants one too!

    My daughter saw me in this dress and immediately asked where it was from. Best compliment I could ask for.

    Verified Buyer: Pauline G. — Salisbury

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    -30% OFF
    Women's Faux Fur Coat | Belted Longline Winter Coat, UK 8-16
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