{"product_id":"womens-cowl-neck-jacquard-maxi-dress-fit-and-flare","title":"Women's Cowl Neck Maxi Dress | Floral Jacquard Fit \u0026 Flare Evening Gown, 3 Colours, UK 8–14","description":"\u003cp\u003eThe gown that moves before you do. A soft cowl neckline on fine straps, a fitted bodice, and a full skirt in floral jacquard that catches the light as it swings — made for the ball, the winter wedding and the photograph on the stairs. In deep wine red, blush pink or white.\u003c\/p\u003e\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eA skirt with real movement\u003c\/strong\u003e — Cut full from the hip so it flares as you walk and settles when you stop — the shape of a gown, without a petticoat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftly draped at the neck\u003c\/strong\u003e — A cowl neckline that falls in loose folds across the collarbone, more forgiving and more flattering than a straight cut.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePattern you can see across a room\u003c\/strong\u003e — A tonal floral jacquard woven into the fabric rather than printed on it, so it has depth under evening light.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStyle: Fit and flare maxi gown\u003c\/li\u003e\n\u003cli\u003eNeckline: Cowl, on fine straps\u003c\/li\u003e\n\u003cli\u003eFabric: 95% polyester, 5% elastane floral jacquard\u003c\/li\u003e\n\u003cli\u003eLining: Fully lined\u003c\/li\u003e\n\u003cli\u003eLength: Floor length, about 137–143 cm from the shoulder\u003c\/li\u003e\n\u003cli\u003eColours: Wine Red, Blush Pink, White\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSize \u0026amp; Fit\u003c\/h4\u003e\n\u003cp\u003eBody measurements in centimetres: measure your bust, waist and hips and choose the size that fits all three. The UK equivalent is shown on each size. If you are between two, take the larger. Length is the garment measurement from the shoulder.\u003c\/p\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;font-weight:700;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;font-weight:700;\"\u003eUK\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;font-weight:700;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;font-weight:700;\"\u003eWaist\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;font-weight:700;\"\u003eHips\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;font-weight:700;\"\u003eLength\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003eUK 8\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e84–88\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e66–70\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e88–92\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e137\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003eUK 10\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e90–94\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e72–76\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e94–98\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e139\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003eUK 12\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e96–100\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e78–82\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e100–104\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e141\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003eUK 14\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e103–107\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e84–88\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e108–112\u003c\/td\u003e\n\u003ctd style=\"text-align:left;padding:8px 12px;border-bottom:1px solid #E8E5E0;\"\u003e143\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cp\u003eHand wash cool or machine wash on a delicate cycle in a laundry bag; do not tumble dry. Hang to dry and steam rather than iron.\u003c\/p\u003e\n\u003ch4\u003eStyle It With\u003c\/h4\u003e\n\u003cp\u003eA faux-fur stole, heeled sandals and a jewelled clutch.\u003c\/p\u003e","brand":"Vivy London","offers":[{"title":"Blush Pink \/ S | UK 8","offer_id":66443196957021,"sku":"Aveline – The Blooming Grace Gown | S | Pink | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"Blush Pink \/ M | UK 10","offer_id":66443196989789,"sku":"Aveline – The Blooming Grace Gown | M | Pink | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"Blush Pink \/ L | UK 12","offer_id":66443197022557,"sku":"Aveline – The Blooming Grace Gown | L | Pink | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"Blush Pink \/ XL | UK 14","offer_id":66443197055325,"sku":"Aveline – The Blooming Grace Gown | XL | Pink | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ S | UK 8","offer_id":66443196825949,"sku":"Aveline – The Blooming Grace Gown | S | Red | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ M | UK 10","offer_id":66443196858717,"sku":"Aveline – The Blooming Grace Gown | M | Red | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ L | UK 12","offer_id":66443196891485,"sku":"Aveline – The Blooming Grace Gown | L | Red | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"Wine Red \/ XL | UK 14","offer_id":66443196924253,"sku":"Aveline – The Blooming Grace Gown | XL | Red | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ S | UK 8","offer_id":66443197088093,"sku":"Aveline – The Blooming Grace Gown | S | White | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ M | UK 10","offer_id":66443197120861,"sku":"Aveline – The Blooming Grace Gown | M | White | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ L | UK 12","offer_id":66443197153629,"sku":"Aveline – The Blooming Grace Gown | L | White | Inaya","price":51.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL | UK 14","offer_id":66443197186397,"sku":"Aveline – The Blooming Grace Gown | XL | White | Inaya","price":51.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1082\/5570\/7485\/files\/Aveline_dress_-_V12-04-2026_a_13.11.18_2.webp?v=1794339315","url":"https:\/\/vivylondon.co.uk\/products\/womens-cowl-neck-jacquard-maxi-dress-fit-and-flare","provider":"Vivy London","version":"1.0","type":"link"}