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14,000+ Reviews Rated 4.9 / 5 by our ladies

Dresses, knitwear, coats and everyday essentials — elegant British womenswear for every season.

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Men's Single Breasted Trench Coat – Vivy London

Men's Single Breasted Trench Coat | Mid Length Mac Coat, 3 Colours

£72.95 £145.95 Save £73.00

-39% OFF

Men's Trench Coat — Button Front Weather-Resistant Overcoat

Gray

£76.95 £127.95 Save £51.00

-50% OFF

Men's Cotton Waffle Knit Jumper – Vivy London

Men's Cotton Waffle Knit Jumper | Relaxed Crew Neck Pullover, 6 Colours

£36.95 £73.95 Save £37.00

-50% OFF

Men's Western Ankle Boots | Pointed Toe Buckle Pull On Boots with Cushioned Footbed, 3 Colours

£58.95 £117.95 Save £59.00

-50% OFF

Men's Corduroy Shirt | Waffle & Cord Colour Block Stand Collar Shirt, 3 Colours

£28.95 £57.95 Save £29.00

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Men's Bomber Jacket | Wool Look Button Front Stand Collar Jacket, Khaki

£56.95 £113.95 Save £57.00

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Men's Wool Blend Overshirt – Vivy London

Men's Wool Blend Overshirt | Southwestern Pattern Shirt Jacket, 3 Colours

£43.95 £87.95 Save £44.00

-50% OFF

Men's Waterproof Puffer Jacket – Vivy London

Men's Waterproof Puffer Jacket | Box Quilted Insulated Hooded Winter Coat, 5 Colours

£75.95 £151.95 Save £76.00

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Men's Wool Blend Coat | Stand Collar Tailored Winter Overcoat, 3 Colours

£58.95 £117.95 Save £59.00

-50% OFF

Men's Waterproof Trench Coat – Vivy London

Men's Waterproof Trench Coat | Lightweight Button Front Rain Mac, 3 Colours

£65.95 £131.95 Save £66.00

-50% OFF

Men's Cowboy Boots | Embroidered Mid Calf Western Boots, Square Toe Block Heel, 2 Colours

£69.95 £139.95 Save £70.00

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Men's Hooded Wool Blend Coat – Vivy London

Men's Hooded Wool Blend Coat | 3-in-1 Winter Overcoat with Removable Down Liner, 2 Colours

£153.95 £307.95 Save £154.00

-50% OFF

Men's Waterproof Jacket | Hooded Windproof Lightweight Outdoor Jacket, 3 Colours

£58.95 £117.95 Save £59.00

-50% OFF

Men's Water Resistant Jacket – Vivy London

Men's Water Resistant Jacket | Hooded Outdoor Jacket with Check Lining & Pockets, 4 Colours

£54.95 £109.95 Save £55.00

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Men's Flannel Shirt | Brushed Cotton Black & Cream Check Shirt, S to 5XL

£36.95 £73.95 Save £37.00

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Men's Waffle Knit Jumper | Relaxed Fit Crew Neck Textured Pullover, 5 Colours

£39.95 £79.95 Save £40.00

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Men's Check Overshirt | Relaxed Fit Brushed Check Shirt, 4 Colours, M to 5XL

£28.95 £57.95 Save £29.00

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Men's Cable Knit Cardigan | Stand Collar Button Through Chunky Cardigan, 3 Colours

£42.95 £85.95 Save £43.00

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Men's Aviator Jacket | Suede Look Shearling Style Lined Bomber, 3 Colours

£95.95 £191.95 Save £96.00

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Men's Peacoat | Wool Blend Double Breasted Winter Coat with Wide Lapels, S to 5XL

£53.95 £107.95 Save £54.00

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Men's Lined Shirt Jacket | Cotton Check Flannel Overshirt, Fully Lined, XS to 3XL

£50.95 £101.95 Save £51.00

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Men's Heavyweight Flannel Shirt – Vivy London

Men's Heavyweight Flannel Shirt | Cotton Check Shirt with Hidden Buttons, 5 Colours

£41.95 £83.95 Save £42.00

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Men's Long Overcoat | Slim Fit Wool Blend Notch Lapel Knee Length Coat, 3 Colours

£61.95 £123.95 Save £62.00

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Men's Oversized Check Shirt – Vivy London

Men's Oversized Check Shirt | Brushed Windowpane Overshirt, 2 Colours, M to 5XL

£39.95 £79.95 Save £40.00

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Men's Sherpa Lined Shirt Jacket – Vivy London

Men's Sherpa Lined Shirt Jacket | Western Style Fleece Collar Overshirt, 5 Colours

£65.95 £131.95 Save £66.00

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Family Christmas Pyjamas | Blue Plaid Matching Sets for Men, Women, Kids, Babies & Dogs

£32.95 £65.95 Save £33.00

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Men's Quarter Zip Jumper | Ribbed Knit Stand Collar Pullover, 4 Colours

£28.95 £57.95 Save £29.00

-50% OFF

Men's Fleece Jacket | Stand Collar Full Zip Thick Fleece, 4 Colours

£44.95 £90.00 Save £45.05

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Men's Water Shoes | Quick Dry Barefoot Aqua Shoes for Beach & Swimming, 3 Colours

£75.95 £151.95 Save £76.00

-50% OFF

Women's Knit Two Piece Set – Vivy London

Women's Knit Two Piece Set | Cropped Button Cardigan & Drawstring Wide Leg Trousers, 3 Colours

£37.95 £75.95 Save £38.00

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Women's Ribbed Knit Co-ord Set – Vivy London

Women's Ribbed Knit Co-ord Set | Zip Front Mock Neck Top & Flared Trousers, 5 Colours

£37.95 £75.95 Save £38.00

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Women's Bell Sleeve Crop Top – Vivy London

Women's Bell Sleeve Crop Top | Crew Neck Ruched Waist Long Sleeve Top, 7 Colours

£27.95 £55.95 Save £28.00

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Women's Leopard Print Dressing Gown – Vivy London

Women's Leopard Print Dressing Gown | Open Front Maxi Lounge Gown with Feather Cuffs

£49.95 £100.00 Save £50.05

-50% OFF

Women's Ribbed Knit Mini Dress – Vivy London

Women's Ribbed Knit Mini Dress | Mock Neck Long Sleeve Flared Jumper Dress, 3 Colours

£40.95 £81.95 Save £41.00

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Women's Lace Trim Cami Pyjama Set – Vivy London

Women's Lace Trim Cami Pyjama Set | V Neck Strappy Top & Scalloped Shorts, 11 Colours

£41.95 £83.95 Save £42.00

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Women's Short Sleeve Pyjama Set – Vivy London

Women's Short Sleeve Pyjama Set | Crew Neck Tee & Drawstring Wide Leg Trousers, 6 Colours

£51.95 £103.95 Save £52.00

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Women's Lace Trim Mini Nightdress – Vivy London

Women's Lace Trim Mini Nightdress | V Neck Strappy Slip with Side Slit, 6 Colours, UK 10–18

£34.95 £70.00 Save £35.05

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Women's Ribbed Henley Pyjama Set – Vivy London

Women's Ribbed Henley Pyjama Set | Long Sleeve V Neck Top & High-Rise Shorts, 5 Colours

£37.95 £75.95 Save £38.00

-50% OFF

Women's Plaid Plush Lounge Trousers – Vivy London

Women's Plaid Plush Lounge Trousers | Fluffy Drawstring Wide Leg Trousers, 3 Colours

£47.95 £95.95 Save £48.00

-65% OFF

Women's Teddy Bear Onesie | Plush Hooded Full Length Onesie with Bear Ears, 4 Colours

£54.95 £157.95 Save £103.00

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Excellent

Based on 14,632 reviews

Trustpilot

This dress made me feel 10 years younger

I wore this to my daughter's wedding and received so many compliments. The fabric is luxurious and the fit is perfect for my figure.

Verified Buyer: Patricia H. — Edinburgh

Finally, elegant clothes for grown women

So refreshing to find a brand that understands style doesn't stop at 40. The cut is flattering and the quality is outstanding.

Verified Buyer: Margaret L. — Bath

The quality is simply outstanding

I've bought three dresses now and every single one has been beautifully made.

Verified Buyer: Caroline B. — York

Wore it to a garden party — perfect

Got stopped three times and asked where my dress was from. Elegant, comfortable and held its shape all day.

Verified Buyer: Susan T. — Guildford

Feels as good as it looks

The fabric is so soft against the skin. I wore it for a full day out and felt comfortable and stylish the entire time.

Verified Buyer: Diane W. — Chester

My go-to for special occasions

I always turn to Vivy London when I need something special. Never been disappointed.

Verified Buyer: Rosemary C. — Bristol

Flattering on a size 14 figure

I was nervous ordering online but the fit is incredible. It skims in all the right places.

Verified Buyer: Janet F. — Leeds

Arrived quickly and beautifully packaged

The dress arrived within two days, wrapped beautifully. It felt like a real treat.

Verified Buyer: Alison P. — Cambridge

Sophisticated without being stuffy

Exactly what I was looking for — grown-up, elegant, but still modern.

Verified Buyer: Helen R. — Oxford

I'm 58 and I feel fabulous

Age is just a number and this dress proves it. I feel confident, stylish and completely myself.

Verified Buyer: Vivienne K. — Winchester

True to size and beautifully cut

Ordered my usual size and it fit perfectly first time. The cut moves beautifully when you walk.

Verified Buyer: Frances N. — Harrogate

Worth every penny

I hesitated at the price but this dress is worth every single penny. Far superior to anything on the high street.

Verified Buyer: Judith A. — Cheltenham

Stunning for a black tie event

I wore this to a charity gala and felt like the most elegant woman in the room.

Verified Buyer: Elizabeth M. — Surrey

Comfortable enough to wear all day

I wore this from morning through to dinner and never once felt uncomfortable.

Verified Buyer: Barbara S. — Norwich

My daughter wants one too!

My daughter saw me in this dress and immediately asked where it was from. Best compliment I could ask for.

Verified Buyer: Pauline G. — Salisbury

Now on — 50% off

Excellent

This dress made me feel 10 years younger

Finally, elegant clothes for grown women

The quality is simply outstanding

Wore it to a garden party — perfect

Feels as good as it looks

My go-to for special occasions

Flattering on a size 14 figure

Arrived quickly and beautifully packaged

Sophisticated without being stuffy

I'm 58 and I feel fabulous

True to size and beautifully cut

Worth every penny

Stunning for a black tie event

Comfortable enough to wear all day

My daughter wants one too!

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